Some Simple Points

Muscle development and maintenance. You want this. Muscle is the "firm" part of you. Steroid abusers have given gaining muscle mass a bad rep. As long as you do not abuse steroids you will never look "too big" or "bulky". You will look more athletic, more active, more defined, and healthier. Humans are hard wired to appreciate athletic bodies, of both genders. Muscle mass and strength also makes you less prone to injury, makes daily physical activities easier, and helps prevent many conditions of day to day life like obesity, metabolic syndrome, and many of the negative effects of aging. If you are a skinny guy or girl wanting to have that tight butt, defined shoulders and a firm chest, muscle buildup will be your prime concern. If you are a fat guy or girl it is more about muscle maintenance, without which you’ll look like a new kind of shit once you’ve stopped looking like your current kind of shit.


Fat loss. Too much fat is flat out unhealthy, but it also looks bad. If you want to look more defined, want a six pack, want to lose your love handles, you need to lose fat whether you are overweight or not. Fat makes you look flabby. It is also a major cause of or contributor to a bunch of things that will make your life shorter and less fun. If you are fat, or female, fat loss this is your prime concern. However you always need worry about muscle maintenance. Unlike exercising for muscle development, you cannot "aim" with fat loss; it is not possible to target specific areas (aka spot reduction)By losing fat, you will get tighter and more defined all over. Fat loss is 90% diet. If you do not control your intake and eat less than needed to maintain your current bodyweight, you will never lose weight.